About Us

YMI has been a pioneer in accessible fashion since the early 2000s. Established in Los Angeles, YMI gained popularity during the iconic Y2K era as the go-to brand for on-trend, budget-friendly jeans and have been delivering on that promise ever since. It’s our mission to empower women to look and feel their best with denim that transcends quality, style and the perfect fit – time and time again.

The archive

Born during a pivotal moment in fashion and pop culture, YMI was created to capture the spirit of Los Angeles youth. As leaders in the Y2K denim scene, we became known for our bold photoshoots, celebrity collaborations, and distinctive gorilla marketing, embodying the trends of a new generation.

the brands

Our three brands suit every age and style. Royalty for Me delivers chic, comfortable denim for women, while YMI offers trendy, fashion-forward designs for young women. For the next generation, YMI Girls provides fun, stylish fits for kids – each brand crafted to ensure everyone can find their perfect fit.

THE DENIM

Our denim is more than just fabric. Designed with a focus on fit and functionality, our jeans move with you, crafted from high-quality fabrics with meticulous attention to detail for maximum confidence and comfort. Produced to the highest industry standards, our manufacturers continually evolve, implementing new techniques and sustainable practices.

The Technology

We’ve been innovating since the year 2000. Known for our signature WBB line, we specialize in engineering fit solutions that hug every curve. With our advanced stretch fabrics and strategic designs, we love every shape and so do our jeans.

Reviews

★★★★★
I love the fitting of these jeans, the material is amazing and super stretchy. I highly recommend these jeans!

Jeanss

★★★★★
Will be keeping these pants for a long while. They are so classic. Fit true to size and definitely shape my butt.

Stephyglezz

★★★★★
These jeans are super comfy and cute to style. They did fit a little bit bigger than the other pair of jeans I ordered that I absolutely loved. So I do recommend sizing down!

Jeansss

★★★★★
I bought 2 colors a month ago! It really fit nice, the page suggested size L but I thought I may probably needed XL since I’m 182 pounds. I think L was a good choice for me, but I’m not dissatisfied with XL, it has a good fit.

Hannae